In an article published by the Search Engine Journal
, Fedrerick Vallaeys highlighted the importance of reviewing Google’s new paid search ads recommendations. He noted that not all new recommendations should be automatically applied. However, even if you’re an paid search ads GURU, Google’s new automation tools provide you a way to save time in ads management.
With that being said, like any other paid ads platform, once you make changes, whether automated by Google on your behalf or not, you should keep a close eye on your analytic data to ensure that your ads are not negatively affected by the latest changes.