Local SEO is About Local Foot Traffic, Customer Relationships and Instant Conversions
Local SEO is essential for store-front businesses looking for increased local foot traffic. Local business marketing, (otherwise known as Local SEO) requires its own unique set of strategies. What constitutes local SEO, its methods and practices is explained further below. A keen eye on PPC ads, reviews and local search is essential.
Local marketing allows a company to improve their customer relationships. It helps increase and improve local branding, customer loyalty, as well as increase conversion rates through re-marketing efforts, to a local audience that’s within driving distance.
For most small local businesses, their community is their bread and butter. Treating their guest with optimal services, products and open communication through online mediums is a great way to establish trust and confidence in your business.
Local SEO helps bridge this gap by reaching out to your community, while presenting them with opportunities that incentivize. While simultaneously, turning those users into conversions through increased MAPS citations, call conversions and sales.
A locally focused approach is strategized with a maximum radius of 10 miles. Depending on your location and budget, this could be expanded or decreased to meet a desired balance. A balance between potential conversions and an adequate budget that can sustain growth.
A robust keyword search with an emphasis on keyword search intent is developed. It is essential in preparing the website for indexing & online presence mediums for a marketing strategy.
Technical Optimization & Indexing
Optimizing your website for technical SEO such as micro data, schema markup and schema reviews can help improve Google Rich Snippet results. While it is not the only ingredient it is a part of it.
Targeted PPC Ads
Local ads launched via multiple advertising platforms, but all focused on your geographical area & prime target customers based on age, gender, interest and search preference.
Prominent local listing directories, MAPS citations, call tracking and conversion reports are provided and analyzed in order to make informed decisions about the way forward for your business.
We update and maintain local listing profiles that help increase RIO and improve local visibility. Local listing and Google My Business amongst the premier local listings directories, help Google better understand and present your services, descriptions and special offers to your local foot traffic.
Local listing sources help increase trust with your loyal customer base. It helps increase conversion through the proper dissemination of your business products, services and purpose. Contact us for a FREE SEO consultation.
Local SEO is the process of optimizing your website and your online presence towards a local region, within a certain mile radius from your store-front. This helps ensure that your budget is adequately spent in an area that will directly impact your business through foot traffic.
A citation creates a listing which promotes a local listing source. For example, if Google My Business is your listing source, then a short brief listing or reference on your “business source” (GMB) coming from a directory like “YELP” would be considered a citation from a local listing platform.
Google my Business or (GMB) is essential as it relates to local listings and Google’s local search results.
Providing your GMB account with adequate information that helps your customers make an informed decision about your services or products helps increase conversions.
Conversion are a great signal to Google search, it says you have the answers to what similar customer personas may be looking for. This increases you potential for front-page placement with local keywords.
If you own a store-front, then local SEO is going to be essential for your company. Whether you do sales via an online website or not will only enhance or decrease your availability to your local customers.
A company that is solely focused on online eCommerce without a store-front will not benefit from Local SEO as much as a local practice would. Businesses based focused on only online means are better driven through other SEO efforts. Whereas your local business, benefits from a robust local marketing strategy. Call us today for a FREE consultation and analysis.
Local search is focused around locally based keyword terms that have a specific intent, for example, informational or commercial intent.
In most cases, keywords with a commercial intent will be an ideal target for local service providers. This is good for dental practices, law firms, trade work such as plumbers and other similar industries.
While informational keyword terms are good for traffic, in most cases you’ll find that your blog page may benefit from this more than your service or product pages. We can help you navigate these complexities.
Professional Tools for Your Business
We provide you with access to professional tracking tools
Local keyword tracking & optimization through SEMRush analytics. SEMRush is a robust tracking system that compliments GA and increases visitor awareness .
MOZ Local helps submit aggregate data to many of the top listing directories, ensures consistency between them and provides a robust tracking platform that helps you make informed decisions.
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