Search Engine Optimization

SEO Concepts and Implementation Design

What is Search Engine Optimization? (SEO)

White hat SEO provides long-term solutions to organic traffic growth that compliments paid traffic, referrals, direct and social traffic to name a few. It allows you to build a company foundation of organic search customers you can count on for repeat business through re-marketing efforts.

Search Engine Optimization requires capturing new keywords that are relevant to your business. Keywords with commercial or informational intent and targeting the right pages with the right content to those potential customers.

Keyword acquisition require a plethora of ingredients to reach your front-page placement goals. From a robust content strategy to a diverse backlink profile and everything in between. Let's help you understand some of this a little better down below.

Tell Us About Your Business

Our team of SEO's are ready to analyze your website and provide you with a 12 month strategic plan.

Become A Leader On Google's Search Results
And Dominate The Front-Page! With Our Core Services

Retargeting Display Ads Campaign
Improving overall keyword and content strategy for intent based targeting, funneling & re-marketing.
Local Search Engine Optimization
Local SEO is a great way to increase nearby customer base through MAPS & direction request.
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Optimization of content, semantics and on-page metas that help to target proper indexing for pages.
Technical SEO
Improving schema markup, server side and page speed optimization for a better user-experience.
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Developing a diverse & robust backlink strategy reinforces your influencer status & SERPs.
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Content Management
A well built content strategy helps develop a solid foundation such as the silo method for rich copy.

Keywords, Search Intent & Content Optimization

Keywords: Not all keywords are created equal, different keywords have different search intent for the user. Knowing this and optimizing for this is essential for both organic traffic and conversions. If you don't meet a keyword's intent, the wrong users could end up in your website, contributing to a lower conversion rate.

Each keywords carries their own difficulty level. This is usually determined by the number of monthly searches a keyword gets. As well as the number of competitors targeting a specific keyword.

  • How you tailor your content to your customers matters!
  • How quickly you can provide your visitors with what they need matters!
  • How you funnel your users towards your desired goals matters!

During our SEO on-boarding process, our team works with you to understand your products or services. We use this to develop a comprehensive keyword and content strategy that targets the right users with the right content.
Content Optimization: A robust and targeted content strategy is essential in reaching the front-page for the best keywords, with the right message or information for your customers. This contributes to your ability to turn your visits into conversions through any form of data harvesting tool that is ideal for the objective's goal. There are primarily two types of keyword intent.

  • Informational
  • Commercial
Optimization of your company's web pages will generally fall under one of these two purposes:

  • Your visitor is looking for information related to a general subject, specific topic or a how to.
  • Or your visitor looking for something commercial like a product or services to purchase?
Focusing on these two keyword intent categories will help you drive the right message during content creation and content management process.

Analyze Your Website’s Organic Presence

Analyzing your website's online presence is a day-to-day task that helps to better assess the optimization and content changes that are implemented and their results.

First we analyze your website's online visibility and presence. Followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.
Analyzing Your Website's Online Presence
On-Page Optimization

On-Page & Off-Page Optimization

On-Page Optimization: The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, we follow a proven process that educates the robot on the products or services you provide. As well as the keywords and customers you're targeting for better search indexing.

These efforts helps improve your website ranking and indexing, when your potential customers are searching for specific business related keywords.

Off-Page Optimization: This area of optimization is more focused on external sources. Some you know these very well, like social platforms, but there are others like backlink acquisitions from independent third party websites. Many of these redirect referrals back to your website from the source.

In general, off-page optimizations are components of the larger algorithmic recipe that helps improve search visibility.

Tell Us About Your Business

Our team of SEO's are ready to analyze your website and provide you with a 12 month strategic plan.

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Let us help you get your business online and grow it with passion.
Our team of professional SEO experts are the perfect partners for a successful business relationship.
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