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When it comes to search engine optimization, one of the first step you want to tackle is keyword strategy. This is no different if you’re undertaking SEO for dentists or another industry. A keyword strategy for dental offices is essential to getting your practice off on the right foot. This is also combined with your keyword assignments, which should be an on-going process.
While “properly done” white hat SEO can bring you large numbers of organic traffic, SEO is not an overnight magic wand. You must keep in mind that if you’re a small business owner, your competitors have been around for much longer. They have more than likely been at this game for much longer than you as well.