Through a comprehensive content and listing strategy, we implemented both directory listings for businesses that registered in the platform and individual user profiles. Directory listing pages were optimized for on-page and technical SEO. Aside from other techniques and a diverse backlink strategy, overall optimization helped low hanging fruit business listing pages to reach the front of SRPs. Event pages with minimal competition were also able to reach the front page of Google faster and last longer for their respective keywords.
- Organic keyword capture increased through a detailed and comprehensive keyword strategy.
- Visits to business search listings increased, thanks to technical SEO and content optimization of listing pages.
- An increase in traffic to event and festival pages is attributed to a robust content strategy, technical SEO, page speed optimization of pages and content, as well as a basic niche backlink strategy.