This Week’s SEO News: February 18th, 2021
Do post tags have an impact on search rankings?
Google’s John Muller provides some answers to this question as reported by Search Engine Land.
Tags were in wide use in previous years as many web administrators and authors would use them to provide linking access to inner web pages with similarly related articles. However, like many good tools, it ended up getting misused and most pages would eventually become a bottomless pit of thin duplicate content.
Muller highlights why it’s a good tool to use but it should be done in an adequate manner. Focus on user experience, not internal linking just for the sake of linking.
How to Audit Core Web Vitals
On the audit and software front, Screaming Frog has a new tool in preparation for Google’s Core Web Vitals launch for mobile devices come May 2021. For a set of real-world metrics, Google’s Core Web Vitals provides a ton of metrics on your site, however, there are 3 important points of interest that will become essential to all web developers and business owners.
- LCP (Largest Contentful Paint)
- FID (First Input Delay)
- CLS (Cumulative Layout Shift)
If you’d like to learn more about what Screaming Frog can provide you for your Search Engine Optimization needs. Visit the following article and learn step-by-step how to use Screaming Frog to measure your website’s Core Web Vitals.
How to Establish Long Term SEO Strategy
Quality in depth content is one of the few tools you have at the top of the SEO list that will help provide you with long-term viable SEO. In an article published on the Entrepreneur, Gideon Kimbrell Highlights the importance of quality, research and in-depth content. While linking is of the utmost importance to your SEO strategy, quality content can help do the work for you.
User experience and intent is at the top of Google’s mind as it relates to search results. Quality content is essential for this experience and for your long-term success at the front of Google’s search results. Google has even stated that a poorly designed website can still place on the front if it has quality content. As an SEO strategist, you’ll want to take into account these top three points for a long-term strategy:
- High Quality Original Content
- An Organic Diverse Backlink Profile
- Core Web Vitals such as (CLS)
If you’d like to learn more about how to establish a long-term SEO strategy, read more at the Entrepreneur by Gideon Kimbrell.
Google My Business Fields that Impact SEO Ranking
In a recent report by Joy Hawkins on Whiteboard Friday’s at MOZ.com, she highlighted the importance of 4 fields in your Google My Business listing that may impact your SEO ranking.
- Business Name
As it seems, these 4 fields are able to help Google decipher your business and its intent. While the Business name shouldn’t have as much of a ranking factor, the real world applications seems to show it may have much more of a ranking factor than other most other fields.
Learn more about these fields and how the impact ranking.
EU’s Policies for Google’s Search Screen Model Has Shown No Effect on Search Market Share
On the latest Google Anti-Trust violations, it seems that the solutions put in place for Google to help create a fairer market in the European Union have fallen short of their expectations. In this article, Search Engine Lands highlights StatCounter.com’s data on Google’s mobile Search Market.
EU’s auction model only seems to put more of Google’s competitor’s revenues into Google’s pockets. DuckDuckGo’s CEO Gabriel Weinburg stated, “win”: “If you ‘win,’ you’re not really a winner, because you’re giving all of your profits directly to Google, which just seems like it undermines the entire point of a thing that’s supposed to increase competition in the search market,”.
Get the full update on Search Engine Land.
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